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Diploma in Mass Communication




Course Content

Program Description

This is a broad based course designed to introduce the basic concepts, theories and skills in mass media and communication management. The course also aims to develop a creative attitude, open mind and media relevant awareness. 


Graduates from this programme will be able to work within the media industry at "New Media" companies, in Advertising companies, radio and TV broadcast, public relations companies as well as in corporate communication companies.


The programme duration is 7 semesters.


At the end of this course you, the student, will be able to:

Build a professional portfolio and continue towards the successful completion of your chosen specialist award.

Graduates will be well prepared for a variety of discipline specific roles, with subsequent progression to more advanced levels within organisations The knowledge and skills learn through out the programme help develop the your competencies to meet the requirements and demands of your future workplace. Such skills as leadership, creative thinking,problem solving and teamwork enhance your knowledge in this discipline which is essential for your job performance. Hence, at the end of this course, you will have an opportunity to work in various Mass Communication fields such as Journalism,Advertising Agency, Event Management, Public Relations, Photographer, TV Correspondent, Writer/Author, Editor, Photojournalist or Screenwriter. 


Approval code: R/321/4/0070 (FA 2761) 05/2023
Modules
-Bahasa Melayu Komunikasi 1* OR
Pengajian Malaysia 2**
-Elective 1
-English for Academic Purposes
-Introduction to Mass Communication
-Introduction to New Media
-Media Studies
-Human and Mass Communications, Structure and Process
-Introduction to Journalism
-Introduction to Online Journalism
-Principles of Broadcasting
-Principles of Marketing
-Principles of Public Relations
-Structure and Practice of Print Media
-Bahasa Kebangsaan A*** OR
-Leadership****
-Elective 2
-Introduction to Scriptwriting
 
Modules
-Media Ethics and Law
-Principles of Advertising
-Public Relations Campaign
-Rethinking The Malaysian Context
-Technique of Professional Speaking and Writing
-Advertising Campaign
-Globalisation, Media and Culture
-Introduction to Visual Communication
-Media and Communication Research
-News Writing and Reporting
-Community Service
-Media Project
-Web Design
 
Modules

-Industrial Training

Entry Requirement

- Pass SPM with 3 credits including English; OR 

- 3 UEC credits including English; OR 

- 3 GCE O-Levels credits including English; OR 

- Other equivalent qualifications from recognised institutions may be considered on a case-to-case basis; OR 

- Other equivalent qualifications as recognised by the Malaysia Government

Remarks  

Notes:

 *To be taken by international student.

 **To be taken by local student.

 *** To be taken by student who did not earned credit in Bahasa Melayu in SPM/UEC.

 **** To be taken by student who earned credit in Bahasa Melayu in SPM/UEC.

 

***** Elective courses:

No.

Course Code

Course Name

1.

ENG4133

Communication Skills

2.

DDM4013

Fundamentals of Digital Media

3.

DIT4223

Fundamentals of Information Technology

4.

DBM4133

Principles of Management