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Diploma in Mass Communication




Course Content

Program Description

This is a broad based course designed to introduce the basic concepts, theories and skills in mass media and communication management. The course also aims to develop a creative attitude, open mind and media relevant awareness. 


Graduates from this programme will be able to work within the media industry at "New Media" companies, in Advertising companies, radio and TV broadcast, public relations companies as well as in corporate communication companies.


The programme Duration is 3 years (8 Semesters).


At the end of this course you, the student, will be able to:

Build a professional portfolio and continue towards the successful completion of your chosen specialist award.

Graduates will be well prepared for a variety of discipline specific roles, with subsequent progression to more advanced levels within organisations The knowledge and skills learn through out the programme help develop the your competencies to meet the requirements and demands of your future workplace. Such skills as leadership, creative thinking,problem solving and teamwork enhance your knowledge in this discipline which is essential for your job performance. Hence, at the end of this course, you will have an opportunity to work in various Mass Communication fields such as Journalism,Advertising Agency, Event Management, Public Relations, Photographer, TV Correspondent, Writer/Author, Editor, Photojournalist or Screenwriter. 


Approval code: R/321/4/0070 (FA 2761) 05/2023
Modules
-English for Academic Purposes
-Introduction to Mass Communication
-Introduction to New Media
-Media Studies
-Elective 1
-Principles of Public Relations
-Introduction to Journalism
-Principles of Marketing
-Structure and Practice of Media
-Elective 2
-Human and Mass Communications
 
Modules
-Structure and Process
-Introduction to Online Journalism
-Principles of Broadcasting
-Introduction to Script writing
-Principles of Advertising
-Techniques of Professional Speaking and Writing
-Public Relations Campaign
-Media Ethics and Law
-News Writing and Reporting
-Advertising Campaign
-Media and Communication Research
 
Modules

-Introduction to Visual Communication
-Media Project
-Globalisation, Media and Culture
-Web Design
-Industrial Training

Compulsary MPU:
-Pengajian Malaysia  (Local students)
-Bahasa Melayu Komunikasi 1 (International students)
-Leadership or Bahasa Kebangsaan A
-Critical Analysis
-Community Services

Entry Requirement

- Pass SPM with 3 credits; OR 

- 3 UEC credits; OR 

- 3 GCE O-Levels credits; OR 

- Other equivalent qualifications from recognised institutions may be considered on a case-to-case basis; OR 

- Other equivalent qualifications as recognised by the Malaysia Government

Remarks  

Notes:

^ To be taken by international students only.

^^ To be taken by all local students.

* To be taken by students who have grade C- and above(non-credit) for Bahasa Melayu in their SPM results.

** To be taken by students who have grade Cand below (credit) for Bahasa Melayu in their SPM