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Diploma in Marketing




Course Content

Program Description

Marketing is essential in the business field to identify business opportunities as well as to promote products and services as well as helps an organisation  be come more visible . 


Diploma in Marketing provides students with the skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment. It also gives graduates a chance to pursue a career in a variety of marketing fields in the future. 

Graduates of this programme will be able to work in Marketing functions supporting roles at most businesses  and in particular in businesses that support international trade and services.


At the end of this course students will be able to:

a.   Ability to understand the marketing concepts and the different marketing management philosophies

b.   Ability to analyse how ethical and social issues can impact on customer relationships in a business.

c.   Develop knowledge and understanding of the different marketing concepts and methods

d.   Understand the importance of continuous research of customer relationship management to develop valuable customer database for marketing.

The programme duration is 2 years & 5 months.

Approval Code: R/342/4/0063 (FA 2757) 06/2023


Modules
-Bahasa Melayu Komunikasi 1* OR
Pengajian Malaysia 2**
-Basic Financial Accounting
-English for Academic Purposes
-Fundamentals of Marketing
-Principles of Management
-Accounting for Decision Making
-Bahasa Kebangsaan A*** OR
Leadership****
-Business Mathematics
-Communication Skills
-Fundamentals of Information Technology
-Organisational Behaviour
-Business English
-Microeconomics
-Rethinking The Malaysian Context
 
Modules
-Business Law
-Business Statistics
-Financial System
-Human Resource Management
-Introduction to Finance
-Macroeconomics
-Company Law
-Consumer Behaviour
-Digital Marketing
-International Marketing
-Marketing Communication
-Sales Administration
-Community Service
-Marketing Research
-Services Marketing
 
Modules
Industrial Training
Entry Requirement

1. Pass SPM with at least credit in 3 subjects; OR

2. Pass STPM with at least Grade C (CGPA 2.00) in any subject; OR

3. Pass STAM with at least a Grade Maqbul; OR

4. Pass SKM at level 3 in related field and pass SPM a credit in any subject; OR

5. Pass UEC with Grade B in any 3 subjects; OR

6. Any other equivalent qualification as recognised by the Government of Malaysia.

Notes: for Diploma and progression diploma, international students are required to score 5.0 in the International English Language Testing System (IELTS) or equivalent.


Remarks  

*To be taken by international student.

 **To be taken by local student.

 *** To be taken by student whodid not earned credit in Bahasa Melayu in SPM/UEC.

 **** To be taken by student whoearned credit in Bahasa Melayu in SPM/UEC.