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Diploma in Marketing




Course Content

Program Description

Marketing is essential in the business field to identify business opportunities as well as to promote products and services as well as helps an organisation  be come more visible . 


Diploma in Marketing provides students with the skills that are needed to analyse market needs and trends, define target markets and unlock business opportunities in a competitive environment. It also gives graduates a chance to pursue a career in a variety of marketing fields in the future. 

Graduates of this programme will be able to work in Marketing functions supporting roles at most businesses  and in particular in businesses that support international trade and services.


The programme Duration is 3 years (8 Semesters).

At the end of this course students will be able to:

a.   Ability to understand themarketing concepts and the different marketing management philosophies

b.   Ability to analyse how ethical and social issues can impact on customer relationships in a business.

c.   Develop knowledge and understanding of the different marketing concepts and methods

d.   Understand the importance of continuous research of customer relationship management to develop valuable customer database for marketing.

Approval Code: R/342/4/0063 (FA 2757) 06/2023


Modules
-Business Mathematics
-Principles of Management
-Fundamentals of Marketing
-Business Skills and Learning
-Microeconomics
-Community Service
-Fundamentals of Information Technology
-Marketing Management
-Consumer Behaviour
-Introduction to Business Ethics
-Business Information Systems
-Customer Relationship Management
 
Modules
-Organisational Behaviour
-Principles of Selling
-Business And Company Law
-Basic Financial Accounting
-Business Statistics
-Business English
-E-Commerce
-International Marketing
-Introduction to Finance
-English for Academic Purposes
-Sales Administration
 
Modules
-Marketing Research
-Human Resource Management
-Direct Marketing
-Project


Compulsory MPU:
-Pengajian Malaysia 2 (Local students)
-Bahasa Melayu Komunikasi 1 (International students)
-Leadership or Bahasa Kebangsaan A
-Critical Analysis
-Community Services
Entry Requirement

- Pass SPM with 3 credits; OR 

- 3 UEC credits; OR 

- 3 GCE O-Levels credits; OR 

- Other equivalent qualifications from recognised institutions may be considered on a case-to-case basis; OR 

- Other equivalent qualifications as recognised by the Malaysia Government 

Remarks  

Notes:

^ To be taken by international students only.

^^ To be taken by all local students.

* To be taken by students who have grade C- and above(non-credit) for Bahasa Melayu in their SPM results.

** To be taken by students who have grade Cand below (credit) for Bahasa Melayu in their SPM results.