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BA (Hons) Event and Venue Management - University of Wolverhampton (UK)

Course Content

Program Description

The BA (Hons) Event and Venue Management course is a popular choice if you wish to gain employment in this exciting and rapidly expanding industry. It is of particular benefit if you are looking to start up your own events business or if you are already an events professional looking to enhance your career prospects. The course equips you with an events management portfolio of knowledge and skills so that you can consider the diverse work opportunities available in the events industry on a regional, national and international level.

At the end of this course you, the student, will be able to:

  1. Apply critically theories, and concepts relating to the dynamic events landscape, considering political, economic, social, economic, tourism, environmental and technological dimensions to the management of events and venues in global contexts.
  2. To utilise a portfolio of transferable industry operational and entrepreneurial skills in the design, operation and management of events and venues.
  3. Consider critically an in-depth knowledge of contemporary management theories, concepts and skills: marketing, HR, finance in a services context considering the complexities of managing stakeholders and operations in an experiential events landscape.
  4. Develop personally and professionally through academic and practical knowledge and skills acquisition from understanding to critical application of research into event related issues, either individually or as part of a team culminating in written reports, essays, presentations or other media
  5. Develop awareness of and utilise digital technologies in learning environments and in the context of researching, planning, managing and evaluating events and venues.
  6. Apply theoretical concepts and models and practical research and skills to the design, organisation, operation and management of stakeholders: artists, performers, staff (including volunteers), and consumers integral to the event experience.
Year 1
Themes in Leisure : Understanding Event and Venue Management
Employability : The world of Work
English for Business
Tamadun Islam and Tamadun Asia ( Local student)
Bahasa Melayu Komunikasi 2 (Inter student)
Hubungan Etnik (Local student )
Pengajian Malaysia 3 ( International Student)
Global Citizenship: Culture and Diversity in leisure
Understanding the Leisure Business
Bahasa Kebangsaan A or 
Moral Studies
Introduction to Business Management
Academic Skills
Developing Leisure Enterprise: Understanding Funds and Investments
Accounting for Managers
Community Service
Year 2
Themes in Leisure: Managing Events & Venues 
Consumers and Communications in Leisure services
Legal Aspect in Event & Venue Management
Customer service in Event & Venue Management
Business Communication Skill
Developing Leisure Enterprises: The entrepreneurial Manager
Research, Interpretation and Analysis
Leisure Operations Management
Professional Development
Employability: Workplace Supervision 
Developing Leisure Enterprises: The strategic Thinker
Critical and Contemporary Themes in Event & Venue Management
Fundamentals of Tourism 

Year 3
Employability and Enterprise: The Consultancy Project
The Professional Project 1
Principles of Information Technology
The Changing Face of Event & Venue Management
Introduction to Economics
The Professional Project 2
Business Internship (12 weeks)
Entry Requirement
Pass STPM with minimum CGPA 2.0 or 2 credits in any subjects; OR
Pass UEC with 5Bs; OR
Pass A Level with Min.CDD or equivalent of min. 200 points ; OR
Pass MDIS Diploma with minimum CGPA 2.0; OR
Pass Matriculation with minimum CGPA 2.0; OR
Pass Diploma (Level 4 KKM) from institution registered by the Malaysian Government with CGPA 2.0; OR
Other equivalent qualifications as recognized by the Malaysian Government
Additional Criteria
International English Language Testing System (IELTS) 
Score of 6.0 (with Minimum of 5.5 in each element); OR

SPM English 1119 with credits; OR

Other qualification will be considered as a case-by-case basic

Upon graduation you can expect to enter a number of roles in the events sector, gain career progression or set up your own events business. Diverse opportunities can be found worldwide from management of venues and stadia, conferencing in hotels, staging corporate, local authority or charity events, arts and music festivals, and running your own business.


Feb &  September