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Bachelor of Science (Honours) in Marketing 3+0 in Collaboration with Bangor University, UK




Course Content

Program Description

By studying for a degreein Marketing, you will develop skills and knowledge of the key strategic andoperational aspects of marketing, and you will gain an awareness of theexternal marketing environment. 

Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management,applications of information technology, and e-marketing.

The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate

Duration: 3 years
Intake: February, June & September

Approval Code: N/342/6/0200 (PA 9223) 04/2023
Modules
-Quantitative Methods
-Introduction to Business and Management
-Management and Financial Accounting
-Business Study Skills
-CORE Economics
-Introduction to Marketing
-Financial Markets and Institutions
-Law for Business
-Principles of Marketing
-Principles of Organisation and Management
-Probability and Optimisation
-Marketing Communication
-Operations Strategy
-Consumer Behaviour
-Marketing Research
-Business Information Systems


 
Modules
-Statistical Methods
-Organisational Learning in Knowledge Economy
-Economics for Managers
-Personal Finance
-Brand Management
-Marketing Strategy and Management
-Advertising Strategy
-e-Marketing
-The Marketing of Services
-Customer Insight Project
-International Marketing
-Advanced Consumer Psychology
-Human Resource Management
-Entrepreneurship Capital & Firm
-Strategic Management
-Corporate Social Responsibility

 
Modules
-Industrial Training

Malaysian Students*
-Tamadun Islam and Tamadun Asia
-Hubungan Etnik
-Bahasa Kebangsaan A OR Entrepreneurship

International Students**
-Bahasa Melayu
-Komunikasi 2
-Pengajian Malaysia 3
-Entrepreneurship

Malaysian and International Students***
-Moral Studies
-Community Service

Entry Requirement
i. A pass in Sijil Tinggi Persekolahan Malaysia (STPM), with a minimum Grade C [CGPA 2.00] in any 2 subjects, and a pass in Mathematics and English at Sijil Pelajaran Malaysia (SPM) level or any equivalent qualification; OR 
ii. A pass in Sijil Tinggi Agama Malaysia (STAM), with a minimum grade of Jayyid , and a pass in Mathematics and English at SPM level; OR
iii. Pass Unified Examination Certificate (UEC) with 5 credits; OR 
iv. Pass Matriculation/ Foundation/ Pre-University with a minimum of CGPA of 2.00 out of 4.00, or an equivalent qualification; OR 
v. Any qualification equivalent to Diploma (Level 4, MQF) or Advanced Diploma (Level 5 MQF); OR 
vi. Other related equivalent qualifications recognised by the Government of Malaysia.  

AND

• International Students are required to achieve a minimum score of 5.5 for International English Language Testing System (IELTS) OR its equivalent.
Remarks  

Note: The condition of pass in Mathematics and English at SPM for candidates in category 1 and 2 can be exempted if the said qualification contains Mathematics and English subjects and the results are equivalent / higher than the pass requirements at SPM.

* Local students without credit in Bahasa Melayu in SPM are compulsory to take Bahasa Kebangsaan A in U2 at any level.

** All degree students including local students who have obtained credit Bahasa Melayu in SPM and who have taken Bahasa Kebangsaan A at earlier level will take MPU3333 Entrepreneurship.