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Bachelor of Science (Honours) in Marketing 3+0 in Collaboration with Bangor University, UK




Course Content

Program Description

By studying for a degree in Marketing, you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. 

Strategic and operational aspects of marketing include the formulation of marketing strategies, managing the marketing function and its positioning relative to other key business functions, advertising and branding, customer relations management,applications of information technology, and e-marketing.

The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This course programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate

Duration: 3 years
Intake: February, June & September

Approval Code: N/342/6/0200 (PA 9223) 04/2023
Modules
-Business Analytics
-Introduction to Business and Management
-Management and Financial Accounting
-Financial Mathematics
-CORE Economics
-Introduction to Marketing
-Financial Markets and Institutions
-Law for Business
 
Modules
-Principles of Marketing
-Principles of Organisation and Management
-Probablility and Optimisation
-Marketing Communication
-Operations Strategy
-Consumer Behaviour
-Marketing Research
-Business Information Systems
-Statistical Methods
-Optional   Modules
-Organisation Learning in Knowledge Economy
-Economics for Managers
-Personal Finance 
 
Modules
-Brand Management 
-Marketing Strategy and Management
-Advertising Strategy
-e-Marketing
-The Marketing of Services
-Customer Insight Project
-International Marketing
-Advanced Consumer Psychology
-Optional Modules
-Human Resource Management
-Entrepreneurship Capital & Firm
-Strategic Management 
Corporate Social Responsibility

Entry Requirement
i. A pass in Sijil Tinggi Persekolahan Malaysia (STPM), with a minimum Grade C [GP 2.00] in any 2 subjects, and a pass in Mathematics and English at Sijil Pelajaran Malaysia (SPM) level or any equivalent qualification; OR 
ii. A pass in Sijil Tinggi Agama Malaysia (STAM), with a minimum grade of Jayyid , and a pass in Mathematics and English at SPM level; OR
iii. Pass Unified Examination Certificate (UEC) with 5 credits; OR 

iv. Any qualification equivalent to Diploma (Level 4, MQF) or Advanced Diploma (Level 5 MQF); OR 

v. Matriculation/ Foundation/ Pre-University with a minimum of CGPA of 2.00 out of 4.00, or an equivalent qualification; OR 


vi. Other related equivalent qualifications recognised by the Government of Malaysia.  

AND

• International Students are required to achieve a minimum score of 6.0 (with no element below 5.5) for International English Language Testing System (IELTS) OR its equivalent.

Note: The condition of pass in Mathematics and English at SPM for candidates in category i and ii, can be exempted if the said qualifications contains Mathematics and English subjects and the results are equivalent / higher than the pass requirements at SPM.

Remarks  

Note: The condition of pass in Mathematics and English at SPM for candidates in category 1 and 2 can be exempted if the said qualification contains Mathematics and English subjects and the results are equivalent / higher than the pass requirements at SPM.