Diploma in Marketing

R2/0415/4/0063 (FA 2757)

Duration

2 Years & 5 Months

Intakes

Jan, Jun, Sep

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About
The Programme

Marketing is a necessity in the business field to identify business opportunities as it supports an organisation to become more visible. Diploma in Marketing at MDIS Malaysia International College provides students with the skills that are needed to analyse market needs and trends, target markets and unlock business opportunities in a competitive environment. A marketing diploma also provides graduates a chance to pursue a career in a variety of marketing fields in the future.

Graduates of Diploma in Marketing programme will be able to work in marketing functions supporting roles at most businesses and in particular in businesses that support international trade and services.

Programme Learning Outcome (PLO)

PLO1: Outline the relevant concepts and theories
PLO2: Apply practical and theoretical understanding in marketing and business related issues
PLO3: Display social skills and responsibilities in business practices.
PLO4: Uphold professional and ethical business conduct
PLO5: Demonstrate leadership qualities with team work and effective interpersonal communication skills
PLO6: Apply creative and critical thinking skills in solving marketing and business issues
PLO7: Apply the principles of lifelong learning in academic and career development
PLO8: Demonstrate management and entrepreneurial skills in identifying marketing and business opportunities

Courses

College Core:

* For local students who do not have a credit for Bahasa Melayu at the SPM/UEC level

Common Core:

Business Accounting
English for Academic Purposes
Principles of Management
Introduction to Finance
Business Mathematics
Business Statistics
Microeconomics
Macroeconomics
Organisational Behaviour
Accounting for Decision Making
Human Resource Management
Research Methodology
Introduction to Entrepreneurship
Principles of Information Technology
Communication Skills
International Marketing

Programme Core:

Consumer Behaviour
Customer Relationship Management
Digital Marketing
Marketing Communication
Sales Administration
Product Innovation and Management
Retailing
Fundamentals of Marketing
Services Marketing

Industrial Training

Entry Requirements

Pass in Sijil Pelajaran Malaysia (SPM) or its equivalent with a minimum 3 credits in any subject; OR
Pass in Unified Examination Certificate (UEC) with a minimum Grade B in 3 subjects; OR
Pass in Sijil Kemahiran Malaysia (SKM) Level 3 KKM in a related field and credit one subject in SPM; OR
Pass in Sijil Tinggi Pelajaran Malaysia (STPM) or its equivalent with a minimum of Grade C (CGPA 2.00) in one subject; OR
Other equivalent qualifications recognised by the Government of Malaysia.

* For Diploma and Advanced Diploma, International students must score 5.0 for International English Language Test System (IELTS) or equivalent.

Tuition Fees

Click Here to view tuition fees for local students.
Click Here to view tuition fees for international students.

Career Opportunities

Why Choose Diploma @ MDIS Malaysia International College

Singapore’s Premier Higher Education Institution In Malaysia:

Established in 2014, MDIS Malaysia International College is the second overseas campus of Management Development Institute of Singapore (MDIS) after Tashkent, Uzbekistan.

A Truly Global Student Community:

Students of the various MDIS campuses from Singapore, Uzbekistan and Malaysia have the opportunity to take part in transnational education. With the increasing globalisation of economies worldwide, this gives students a comprehensive global perspective.

Emphasis On Quality Education:

The success of MDIS Malaysia International College graduates is attributed to the college’s strong commitment to high standards of quality education. Our home grown programmes are accredited by the Malaysian Qualification Agency (MQA) whereas our British 3+0 programmes are accredited both by the MQA and the Quality Assurance Agency (QAA) of the UK. Our programmes are delivered by highly qualified lecturers as well as lecturers with relevant industry experience.

Industry-focused Programme:

Our programmes strongly emphasise on preparing knowledgeable, skillful and competent potential work-force according to the latest demands of industries and individual interest. Hence, we offer Homegrown Programmes such as:

Business Management
International Business
Accounting
Finance
Marketing
Tourism Management
Mass Communications
Information Technology
Digital Media
English Language

We also partner with recognised university such as Bangor University UK to provide our students the study pathways for their degree programmes.

Vibrant Campus Life Experience

Students will have numerous opportunities to engage in various curricular activities in the college through activities and programmes organised by the Student Representative Council and clubs such as:

MDIS Malaysia International College Facilities

MDIS Hostel
Wifi
Library (Resource Hub)
Dance Studio
Auditoriums
Sport Complex (By Educity)
Lecture Hall
Computer Lab

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How to Apply

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Frequently Asked Questions

What is a Diploma in Marketing?

A diploma in marketing is a qualification that gives students a thorough grasp of marketing principle and practice. It gives students a foundation for further marketing studies and prepares them for entry-level marketing jobs. Consumer behavior, digital marketing, foreign marketing, and marketing communication are just a few of the marketing topics covered in the programme.

What are the career opportunities after a Diploma in Marketing?

After a Diploma in Marketing, graduates can consider roles such as Marketing Executive, Sales Executive, Advertising Executive, Product Executive, or Digital Marketing Executive.

What are the skills gained from a Diploma in Marketing?

A Diploma in Marketing equips individuals with vital skills for success in marketing-related roles such as market research, marketing strategy development, digital marketing, branding, effective communication, consumer behaviour understanding, and analyzing market trends.

Is marketing a good career option?

Yes, marketing is a great career choice because it constantly changes and presents opportunities for advancement. Working with a variety of people and companies and having a good earning potential are two additional benefits of marketing jobs.

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