Bachelor of Arts (Honours)in business and marketing management 3+0 In Collaboration with University of Sunderland, UK
N/0414/6/0409 (MQA/PA 18614)
About
The Programme
The Bachelor of Arts (Honours) in Business and Marketing Management (3+0) in collaboration with the University of Sunderland, UK, has a greater focus on skills and knowledge related to marketing. These include:
- Marketing management
- Planning and strategy
- Marketing communications
- Consumer behaviour
- Internet marketing
It’s also accredited by the Chartered Institute of Marketing (CIM). This gives you exemption from its first two levels of study and certain modules at the Professional Diploma level.
The course focuses on professional and personal development from a range of perspectives. This includes addressing elements of ethical, sustainable, responsible, and digital business practices. We work with industry to shape experiential learning elements throughout the course, and enhance your learning through digital and technological approaches.
We prioritise employability across all years of the course. This helps you strengthen six key essential attributes needed by the world today, being:
- Capable
- Enquiring
- Creative
- Enterprising
- Ethical
- Global in outlook
Programme Learning Outcome (PLO)
- PLO1: Demonstrate comprehensive knowledge and understanding of business management principles, marketing concepts, theories and practices in a global business environment.
- PLO2: Analyse business and marketing challenges, evaluate relevant information and develop effective solutions to support organisational objectives.
- PLO3: Develop and implement appropriate marketing strategies and plans based on market research, consumer insights and organisational goals.
- PLO4: Analyse consumer behaviour, market trends and competitive environments to identify business opportunities and support strategic marketing decisions.
- PLO5: Apply effective marketing communication techniques, including digital marketing, advertising, branding and promotional strategies, to engage target audiences.
- PLO6: Utilise relevant digital technologies, marketing platforms and analytical tools to support business operations, marketing activities and informed decision-making.
- PLO7: Communicate business ideas, marketing strategies and professional recommendations effectively through written, oral and digital communication.
- PLO8: Demonstrate effective teamwork, leadership, interpersonal and project management skills in managing business and marketing activities.
- PLO9: Demonstrate ethical conduct, professional responsibility and awareness of sustainability and social responsibility in business and marketing practices.
- PLO 10: Apply creativity, innovation and entrepreneurial thinking to identify business opportunities and develop strategies that contribute to organisational growth and success.
Courses
Compulsory:
- Penghayatan Etika dan Peradaban (Local Students) or Bahasa Melayu Komunikasi 1 (International Students)
- Bahasa Kebangsaan A* or Leadership
- Integrity and Anti-Corruption
- Community Service
- Philosophy and Current Issues
*For local students who do not have a credit for Bahasa Melayu at the SPM/UEC level
Discipline Core:
- Business Organisations and Society
- Business Management and Development
- Understanding Markets and Marketing
- Fundamentals of Financial Decision Making
- Managing Self and Others
- Delivering Projects for Organisational Success
- Integrated Marketing Practise
- Analysis and Insight for Marketing
- Strategic Leadership and Collaboration
- Managing Business Continuity and Resilience
- Business Consultancy project
- Branding in the Digital Age
Industrial Training
Entry Requirements
- Pass in Unified Examination Certificate (UEC) with a minimum 5 credits in any subject; OR
- Pass in Sijil Tinggi Pelajaran Malaysia (STPM) or its equivalent with a minimum of Grade C (CGPA 2.00) in 2 subjects and credit in English in SPM; OR
- Pass with a minimum grade of Jayyid, and a pass in Mathematics and English in SPM; OR
- Other equivalent qualifications recognised by the Government of Malaysia.
* For International students must score of 6.0 for International English Language Test System (IELTS) or equivalent.
Tuition Fees
Click Here to view tuition fees for local students.
Click Here to view tuition fees for international students.
Career Opportunities
Marketing and Digital Roles
- Marketing Executive/ Coordinator
- Digital Marketing Specialist
- Social Media Manager
- Brand Manager Assistant
- Content Marketing Strategist
Business and Management Roles
- Business Development Executive
- Management Trainee/ Graduate Trainee
- Business Analyst
- Operations Coordinator/ Officer
- Project Assistant / Coordinator
Sales & Customer-Focused Roles
- Sales Executive / Representative
- Account Manager
- Customer Success Specialist
Specialised & Digital Business Focused Roles
- E-commerce Specialist
- Market Research Analyst
- Sustainability or CSR (Corporate Social Responsibility)
- Analytics or Data Insights Assistant
Why Choose Degree UoS @ MDIS Malaysia International College
- Sunderland has been providing higher education in the city since 1901, and they are an innovative, forward-thinking university with high standards of teaching, research and support.
- Our teaching is enriched by cutting-edge research. We host the Centre for Research in Media and Cultural Studies. In the latest Research Assessment Exercise, 25% of our research was rated ‘world-leading’ and 38% ‘internationally excellent’.
- The University of Sunderland is rated 5 stars for our business and management studies courses.
Download e-Brochure
View or download the eBrochure
How to Apply
1
Submit Application
Fill in the Online Application Form and submit with the required documents.
2
Process Application
Your application is being processed and verified with all your supporting documents.
3
Receive Offer Letter
If your application is successful, we will issue an Offer Letter to you and email it to you within 5 working days.
enquire now
Please fill in the enquiry form, if you’re interested in any of our programmes, we will respond to your inquiry as soon as possible.
Frequently Asked Questions
What can I do with a BA in Media, Culture and Communication?
A degree in media, culture and communication can open up various career opportunities in multiple industries. Here are some examples:
- Journalism
- Broadcasting
- Advertising
- Public relations
- Marketing
- Film and video production
- Digital media
A BA in media, culture and communication degree provides a wide range of skills & knowledge that can be applied in different industries, so the possibilities are endless.
What are the Media, Culture and Communication degree fees?
The fee for BA (Hons) Media, Culture and Communication is RM 72,820.00 for local students and RM 118,712.00 for international students.
What is the duration of the media and communication degree?
At Kolej MDIS Malaysia, a BA in media, culture and communication degree is three years. It’s important to note that programme duration is planned based on the specific curriculum and requirements that fulfil the industry demand and prepare the students for the media and communication industry.
Is the BA (Hons) in Media, Culture and Communication globally recognised?
Yes, marketing is a great career choice because it constantly changes and presents opportunities for advancement. Working with a variety of people and companies and having a good earning potential are two additional benefits of marketing jobs.
How do I enrol in BA (Hons) in Media, Culture and Communication?
First, please check the entry requirements and programme details. Upon meeting the entry requirements, please fill in application form and attach the necessary supporting documents. You will receive an offer letter within 5 working days if your application is successful.